Ulterior Motive

About us

In 2006 I founded Ulterior Motive with the ambition to make fashion accessories for men. The initiating force was, as not uncommon with new ideas, frustration. There simply wasn't enough good designed products out there.

With our company as a platform, bold designs have been launched in various areas, such as ties, wallets, socks, etc. The ambition is to offer men in different ages something new opposed to all conservative accessories available today. Ulterior Motive is more rock'n'roll than business.

Ties are, and have in the brief history of the company always been, an important part of our product range. When it comes to ties, our philosophy is that you can wear a tie almost anytime. We believe the reason why (almost) nobody does this today is that the ties that you find in stores are either meant for business or dinner parties. Our question is - why can't you have a tie at the weekend barbeque?

The products we design today have the goal to carry a subtle edge, not to be in-your-face, but rather something you notice in the details. We would never put out a t-shirt with just our logo, but most likely a woven skull on the back lining of a tie.

Getting in touch with our customers is the greatest delight. We always strive to give the outmost attention to service matters, and love to get feedback. Both the goods and bads! Please feel free to write us, or connect with us at our Facebook page.

Best regards,
Håkan / Ulterior Motive